Editorial

Privé Alliance unveils the full series of Fall/Winter 2018 campaign, shot by Giseok Cho. Featuring Privé Alliance’s co-creative director’s portraits, the campaign was art-directed by both Danyl Geneciran and Byun Baekhyun himself.

With the new year comes a new crop of Privé Alliance goods. Completely new debuts, yet already a fresh favorite, we're here to focus on the launch of the very first bags in the brand's Accessories collection which hits the online store right now.

Since the launch of Privé's collaboration with singer Byun Baekhyun, the brand has ultimately developed a concept that would stick to the brand's identity––the idea of collaboration, teamwork, partnership: alliance.

Privé Alliance unveiled the first series of Fall 2018 campaign, shot by Giseok Cho. Featuring Privé Alliance's co-creative director's self portrait, the campaign was art-directed by both Danyl Geneciran and Byun Baekhyun himself.

Following a successful inaugural in July 2018, Privé Alliance releases a 9-piece limited collection exclusively designed by Byun Baekhyun (BBH).