VOGUE: Introducing Privé by BBH, a Unisex Streetwear Label From EXO’s Baekhyun: Exclusive
It’s hard to overstate the power of Baekhyun. The multi-talented singer and dancer, who first broke onto the scene as a member of EXO (the K-pop phenomenon last seen closing the 2018 Winter Olympics), has a social following in the millions (12.6 million on Instagram alone) that is incredibly engaged.
