PRIVÉ ALLIANCE LAUNCHES A PLAYFUL CAPSULE COLLECTION IN COLLABORATION WITH K-POP’S BUDDING TRENDSETTER YEONJUN OF TOMORROW X TOGETHER
Privé Alliance’s latest artist collaboration is a minimal yet vibrant project created in partnership with this generation’s style influencer—K-pop ‘it’ boy YEONJUN of TOMORROW X TOGETHER. Privé Alliance tapped YEONJUN as a guest creative director for a limited capsule collection launching in August 2022 and available until December 2022.
TOMORROW X TOGETHER’s YEONJUN is inevitably recognized as one of the most fashionable rising stars of K-pop. Known as the cool and edgy member of his group and unapologetically sports versatile outfits—from gender-fluid looks to classic streetwear, the artist’s impeccable style is an inspiration to many. The Privé Alliance x YEONJUN capsule collection offers curated pieces designed for everyone with YEONJUN’s personal touch of his inspiration that he wants to cater to his fans and casual buyers. The collection is a celebration of his unwavering independence and originality.
"The colorful and playful drawings from this collection remind us of the innocence and genuine creativity of a child when it sees an empty canvas. With this amazing collaboration with Privé Alliance, I hope that people can enjoy this collection with a child's pure heart.”
The 5-piece collection features a playful mix of classic and new silhouettes, incorporating YEONJUN’s sketches that are digitally printed and embroidered on the products. Key garments that are new to the brand include a fitted t-shirt that takes inspirations from 70’s ringer t-shirts, and a baggy fit light blue jeans with embroidered graphics. Other pieces that complement a complete wardrobe include a light sweater and a bull cap.
“Privé Alliance is honored to work with YEONJUN because of his synonymous style and sophisticated fashion taste. His influence as a style icon within the fashion and music scene makes him a perfect fit for the brand’s constant evolving and progessive movement of creative collaborations. YEONJUN epitomizes personal style—modern yet timeless, minimal yet fun. We hope to continue to work with a variety of artists that believe in the spirit of collaboration.”
The Privé Alliance x YEONJUN capsule collection will be available starting August 12, 2022 at www.privealliance.com, and is now open for group and retailer pre-orders.
ABOUT PRIVÉ ALLIANCE
Privé Alliance is an independent streetwear label highly influenced by music culture and holds a unique concept of artists collaboration in every collection. Baekhyun of EXO remains to be Privé Alliance’s collaborator and co-creative director with a new collection coming out in 2023.