FORBES: Exclusive Photos: Everyone's Favorite K-Pop Star Is Dropping Another Streetwear Collection
High-quality luxury streetwear at an affordable price can be hard to come by. When it comes to statement pieces that everyone wants, it's only natural for these items to have outrageous price tags. After all, business is business. However, K-pop star Baekhyun — who first emerged as part of the popular group EXO that closed last year's Winter Olympics in Pyeongchang — is completely flipping the switch on this revenue model with his newest collection for the unisex fashion label Privé Alliance.