(Los Angeles, CA) - Privé Alliance, the widely acclaimed unisex streetwear brand, is launching its latest collection at an exclusive Los Angeles fashion presentation February 26, 2019 at the Academy in Hollywood. Since this also marks the line's West Coast debut, the event is already generating much anticipation and buzz over the new collection by renowned K-pop star Baekhyun. Privé Alliance brand director and CEO Danyl Geneciran reveals, "This collection is probably the most personal to Baekhyun as he has incorporated ideas of his childhood with some of the pieces featuring short blurbs in his own handwriting as well as graphics that he designed." It will also showcase the theme of "alliance" since Danyl, who was a much-respected fashion editor for major titles such as L'Officiel, launched it last year in collaboration with Baekhyun as co-creative director. Their initial capsule collections of T's, jackets, pullovers and hoodies were enthusiastically received by industry insiders, celebrities and influencers –– including Presley Gerber, Finn Wolfhard, Hyeongseop Park, and Keisuke Asano –– who have worn the pieces prominently on social media.

With special appearance by Baekhyun himself, the event is expected to draw major LA fashion and entertainment personalities and will also be open to the public through purchased tickets from their website. The following day, Privé Alliance will host a week-long pop up in partnership with retailer Acrostics in Melrose, Los Angeles. This latest collection is set to roll out in stores in April 2019.


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Los Angeles––K-pop star and Privé Alliance co-creative director Baekhyun and Danyl Geneciran introduced the brand's latest collection of streetwear in its West Coast debut to a packed-to-capacity event of LA's influencers, fashion and entertainment industry personalities and an invasion of screaming fans.